Loyola University Chicago is renovating everything. They built a new athletic center, a new basketball arena, and now they are unveiling a new logo design. It is definitely an improvement, but misses the mark in terms of world class logos. The most recognizable feature of the logo is the wolf. Unfortunately, the new wolf image is lacking the threatening appearance of the previous version.
Gone is the menacing downward gaze of a hungry wolf; replaced by a blank stare from a short-nosed, small-fanged, heavyset wolf with Abe Vigoda eyebrows. I get the distinct impression this artwork was farmed out overseas. It lacks the all-American swagger of a great sports logo.
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