Depending on the subject matter of the product it is publishing (dark, humorous, adventurous, electric, nuclear, whatever...) the logo is adjusted to suit the subject.
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A great benefit to the new design is the potential for darkness. Something that has always plagued DC in its' competition with Marvel, is this unchangeable squeaky clean image of it's most popular character -- Superman. Meanwhile, Marvel embraces the dark side of all of it's characters, even the heros. This decision for DC to break away from the bright blue and white swoosh with stars, they are embracing that elusive bad-boy dark side that Marvel has been so successful with.
I think they should have stuck with the old one. The new one is interesting but it is too dependent on gradations to make it successful. If the try to engrave, carve or embroider that onto anything it will fail miserably. The best logos can be reproduced (without alteration) to any application.
ReplyDeleteSpoken like a world-class award-winning logo designer. :-)
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